Careful with that brain, Igor!
So - you have invested in transforming to an agile development process. Your teams have honed their processes until it runs like clockwork, and are resilient to changing needs. Software is being produced cleanly and efficiently with minimal fuss. But there is still something missing. The software simply doesn’t do what you expect. The customers don’t like it, and won’t use it. It has annoying quirks and foibles that put people off. It simply isn’t right. What’s going on? Congratulations! You have discovered the Achilles Heel of all software development. It has to have an undamaged brain. A well disciplined agile team will deliver whatever its business brain asks of it. The team is only as good as its inputs and subsequent feedback on its deliveries. Or to put it another way, so-called ‘agile’, and all other software delivery processes for that matter, rely on sound business thinking. Make Abby Normal your customer/Product Owner, and you will be in serious trouble. At